Top 5 Social Networking Apps in Africa Q4 2023

In Q4 2023, the top 5 social networking apps in Africa showcased varied performance trends in terms of downloads, revenue, and active users. Below is a detailed look at each app's performance during this period based on data from Sensor Tower.

WhatsApp Messenger experienced a steady weekly revenue, mostly around $4 to $6. Weekly downloads peaked at approximately 1.5M in the week of October 23, and saw a significant rise again to nearly 1.4M by the end of December. Active users remained stable, fluctuating slightly but staying around 130M to 132M.

Telegram Messenger showed a more dynamic revenue trend, starting at about $9K and ending with a notable spike to around $12.7K in the last week of December. Downloads saw a peak of 891K in mid-October, then decreased to around 627K by the end of December. Active users hovered between 25M and 26M, with a slight dip towards the end of the quarter.

Facebook maintained robust weekly revenue, fluctuating between $15K and $23K. Downloads were relatively consistent, peaking at 1.4M at the start of October and maintaining over 1.1M towards the end of December. The app saw high active user engagement, with numbers consistently around 142M to 145M.

Messenger had variable revenue, with notable spikes such as $136 in mid-December. Downloads stayed fairly steady, ranging between 420K and 564K. Active users remained stable around the 102M mark, showing slight fluctuations but overall consistency throughout the quarter.

Threads did not generate revenue but showed promising download trends, increasing from 134K in early October to over 217K by the end of December. Active users also showed a steady increase, rising from around 1.8M to over 2.7M by the quarter's end.

For more detailed insights and data on app performance, visit Sensor Tower.